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SOCIALY
brand identity, logo & webdesign
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CLIENT:
SOCIALY, marketing software
(Newcastle, UK)
OUR TASKS:
Concept & Art Direction
Brand Identity
Web Design
Application Design
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SOCIALY is an online marketing application that allows the user to sell and market their products with real customer photos. All imagery that customers post or tweet online can be collected into a gallery and furthermore the app allows you to create a shoppable Instagram.
We created the general branding, including the logo, the slogan, the website and a “brand bible”, a branding guide to help adapting future designs to the established parameters. We also developed the “look & feel” of the app itself so that the developer had a style guide to work with while developing the app.
// WEBSITE
// MICRO SITE & SOFTWARE DESIGN – ONLY
Since the application works by collecting and sharing customers personal photos of the products they love and “like”, the logo is based on the idea of “liking” something online, which usually happens through the HEART icon. We chose to use a multi-faceted heart, since the product range, the people liking and the pages where those likes appear are totally wide spread and multifaceted themselves.
We suggested early on the slogan “share the love” and it just fitted like a glove.
The informative website for this app is a clean and easy start-up one pager, while the design of the actual application happened so early in the process, that we were involved in defining the actual functionality to a certain degree.
With the application design we tried to give a friendly and totally “easy to use” appearance. Bold colors with friendly help messages, similar to Mailchimp for example, which has an excellent feel to it.
Logo, Web & Application Design by Sandra Weese
Web & Software Develompment by the Client
