NAT SPIRIT

brand identity, logo & webdesign

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CLIENT:
NAT SPIRIT, eco-conscious tableware
(Barcelona, Paris )

OUR TASKS:
Concept & Art Direction
Logo & Brand Identity
Web Design

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Nat Spirit is the evolution of Unica Terra – an eco-friendly tableware option for the hospitality and catering industry.

It mainly uses one of the most renewable materials – bamboo. A durable, lightweight & environmentally conscious alternative to traditional ceramic options.

// Raw is beautiful

Eco-conscious products & consumerism is a huge & complex matter, the biggest task we will have to face from here on. Therefore I tried to avoid falling into banal, clichéd or superficial representations of nature (using a green leaf, etc), and tried to find inspiration in more raw and natural textures.

La crudeza es bella y la crudeza es casi siempre la opción mas sostenible – rawness is beautiful and rawness is almost always the most sustainable option.

Using natural stone textures and organic forms, combined with a warm and “human” font and earthy colors, the result hopefully reflects the ethos of the brand.