brand identity, logo & webdesign
NAT SPIRIT, eco-conscious tableware
(Barcelona, Paris )
Concept & Art Direction
Logo & Brand Identity
Nat Spirit is the evolution of Unica Terra – an eco-friendly tableware option for the hospitality and catering industry.
It mainly uses one of the most renewable materials – bamboo. A durable, lightweight & environmentally conscious alternative to traditional ceramic options.
// Raw is beautiful
Eco-conscious products & consumerism is a huge & complex matter, the biggest task we will have to face from here on. Therefore I tried to avoid falling into banal, clichéd or superficial representations of nature (using a green leaf, etc), and tried to find inspiration in more raw and natural textures.
La crudeza es bella y la crudeza es casi siempre la opción mas sostenible – rawness is beautiful and rawness is almost always the most sustainable option.
Using natural stone textures and organic forms, combined with a warm and “human” font and earthy colors, the result hopefully reflects the ethos of the brand.
Creating the brand guidelines for the Web presentation
Web Design by Sandra Weese
Programming via the clients’ programmer ETL Digital