–

CLIENT:
Jeanine Gehlen, Practitioner for Psychotherapy
(Germany)

OUR TASKS:
Concept & Art Direction
Logo & Brand Identity
Web Design
Front & Back End Development

www.praxis-gehlen.com

–

Jeanine Gehlen is a psychologist specializing in trauma therapy.

When we developed her look and feel, she was specifically interested in projecting a calm and balanced image, while still emphasizing the complexities and layers of the human psyche and unconscious behavior patterns. I tried to convey this using blue to represent calmness and orange as the complementary color, which intensifies both. I also used double exposures in portraits and landscapes to illustrate the depth of inner life in contrast to what is visible outwardly. The logo itself features multiple waves layered on top of each other, all contained within a single, perfect circle.