brand identity, logo & webdesign
Jeanine Gehlen, Psychology
Concept & Art Direction
Logo & Brand Identity
Front & Back End Development
Jeanine Gehlen is a psychologist specializing trauma therapy.
When we developed her look & feel, she was specifically interested to project a calm and balanced image, while still underlying the complexities and layers of any given human psyche and unconscious behavior patters. I tried to portray that using the color blue for the calm and orange as the direct complimentary color which therefore intensifies both colors. I also used double exposures on portraits and landscapes etc to show the depth of any inner live in contrast to what is shown towards the outside. The logo itself is various waves layered on top of each other, while still within one perfect circle.