brand identity, logo & webdesign
INKIFI printing house
Concept & Art Direction
Logo & Brand Identity
INKIFI is a printing house that produces environmentally sustainable premium quality prints of Instagram photos. A place for hipsters, art lovers and creatives to print in style.
We were brought in to redesign an existing website to give the whole look & feel of the web and its newsletter a more classy and elegant appearance.
// WEBSITE RE-DESIGN
// BEFORE & AFTER
Paul, one of the thinking heads behind the brand, asked us to do a redesign of their existing company website. Even though all the necessary design, layout, info and structure was already there, the visuals just didn’t quite strike the right tone, which Paul recognized to be crucial if their site was to reach their target customers.
Paul wanted to take his brand from “an affordable place to print” to a place where other creatives and trend setters would go to print their artwork. The look & feel had to be lifted to a more minimal, elegant and creative style to fit the new clientele he wanted to speak to.
With small but very effective changes to the layout, white space, photo choices and even tweaks to the logo itself, I hope we have achieved that.
Logo & Web Design Adaptations by Sandra Weese
Front & Back End Development by the client